
Craving for more actionable strategies and proven tips? Scroll down a bit and quench Your thirst for Travel business knowledge by learning all about launching, operating, and effective marketing of a Travel business.
Craving for more actionable strategies and proven tips? Scroll down a bit and quench Your thirst for Travel business knowledge by learning all about launching, operating, and effective marketing of a Travel business

This week, we tackled one of the biggest mistakes travel advisors make: competing on price instead of value. If you’re tired of clients price-shopping you against Expedia, this replay is a must-watch.
We exposed the industry myth that selling trips will make you rich and revealed the real strategy to attract premium clients, charge higher fees, and build a business that works for you.
Short on time? Here’s what you need to know:
✅ Stop Playing the Price Matching Game – Competing with Expedia and discount sites keeps you stuck. Clients who only care about price will never value your expertise.
✅ Shift from Selling Trips to Selling Experiences – The most successful travel advisors create unique, high-value travel experiences that clients can’t book online.
✅ Charge for Your Expertise – Set a minimum planning fee ($150-$250+) and stand firm. Your time, knowledge, and problem-solving skills are valuable.
✅ Leverage AI Without Losing Your Edge – AI can provide basic recommendations, but your real power comes from personal connections, supplier relationships, and insider access.
📌 Quick Action Step: Identify one trip you’ve booked recently and transform it into a unique, premium experience by adding exclusive touches (e.g., VIP access, private guides, custom itineraries).
Here’s how to take what you just learned and start seeing results:
Step 1: Pick a destination you love and want to specialize in. Depth beats breadth when it comes to premium clients.
Step 2: Create a signature experience framework. Identify unique activities, vet suppliers, and craft an itinerary that stands out.
Step 3: Position your business differently. Stop using language like “I book vacations” and start saying, “I create exclusive travel experiences that can’t be booked online.”
Watching replays is great, but real business growth happens with live coaching and implementation. Inside the Travel CEO Network, you’ll get:
🚀 Exclusive strategy calls with Sundey Gardner
🌍 A private community of travel CEOs building profitable businesses
📂 Done-for-you templates, pricing guides, and sales tools
Looking for more game-changing strategies? Check out these past sessions:
📌 Why Hustling Harder Isn’t the Answer – [Watch Here]
📌 The Pricing Trap: How to Break Free from Low Commissions – [Watch Here]
📌 How to Attract High-Paying Travel Clients – [Watch Here]
How long is the replay available? – Replays are available for a limited time inside the CEO Network. Join today for full access.
Do I need a membership to watch replays? – Yes, replays are available exclusively for CEO Network members.
Where do I sign up for live sessions? – Click here to register for the next live CEO Session.
This week, your challenge is to rebuild one of your current travel packages into a high-value offer using the Value Vault Method.
🔹 Step 1: Choose a trip you’ve recently booked.
🔹 Step 2: List three exclusive elements that add value without major costs (VIP access, private guides, personalized services).
🔹 Step 3: Repackage it as a premium experience and price it at least 50% higher than before.
💡 BONUS: Share your new premium package inside the Travel CEO Network for feedback and strategy tips!
👉 Join the Travel CEO Network & Post Your Challenge Results
Making more money doesn’t require more clients—it requires smarter pricing, stronger positioning, and strategic offers. When you stop selling trips and start selling experiences, you attract premium clients who value your expertise.
📖 Want a step-by-step guide? Grab your copy of The Value Vault Method for just $3 and start applying these strategies today.
👉 Get The Value Vault Method Now

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This week, we tackled one of the biggest mistakes travel advisors make: competing on price instead of value. If you’re tired of clients price-shopping you against Expedia, this replay is a must-watch.
We exposed the industry myth that selling trips will make you rich and revealed the real strategy to attract premium clients, charge higher fees, and build a business that works for you.
Short on time? Here’s what you need to know:
✅ Stop Playing the Price Matching Game – Competing with Expedia and discount sites keeps you stuck. Clients who only care about price will never value your expertise.
✅ Shift from Selling Trips to Selling Experiences – The most successful travel advisors create unique, high-value travel experiences that clients can’t book online.
✅ Charge for Your Expertise – Set a minimum planning fee ($150-$250+) and stand firm. Your time, knowledge, and problem-solving skills are valuable.
✅ Leverage AI Without Losing Your Edge – AI can provide basic recommendations, but your real power comes from personal connections, supplier relationships, and insider access.
📌 Quick Action Step: Identify one trip you’ve booked recently and transform it into a unique, premium experience by adding exclusive touches (e.g., VIP access, private guides, custom itineraries).
Here’s how to take what you just learned and start seeing results:
Step 1: Pick a destination you love and want to specialize in. Depth beats breadth when it comes to premium clients.
Step 2: Create a signature experience framework. Identify unique activities, vet suppliers, and craft an itinerary that stands out.
Step 3: Position your business differently. Stop using language like “I book vacations” and start saying, “I create exclusive travel experiences that can’t be booked online.”
Watching replays is great, but real business growth happens with live coaching and implementation. Inside the Travel CEO Network, you’ll get:
🚀 Exclusive strategy calls with Sundey Gardner
🌍 A private community of travel CEOs building profitable businesses
📂 Done-for-you templates, pricing guides, and sales tools
Looking for more game-changing strategies? Check out these past sessions:
📌 Why Hustling Harder Isn’t the Answer – [Watch Here]
📌 The Pricing Trap: How to Break Free from Low Commissions – [Watch Here]
📌 How to Attract High-Paying Travel Clients – [Watch Here]
How long is the replay available? – Replays are available for a limited time inside the CEO Network. Join today for full access.
Do I need a membership to watch replays? – Yes, replays are available exclusively for CEO Network members.
Where do I sign up for live sessions? – Click here to register for the next live CEO Session.
This week, your challenge is to rebuild one of your current travel packages into a high-value offer using the Value Vault Method.
🔹 Step 1: Choose a trip you’ve recently booked.
🔹 Step 2: List three exclusive elements that add value without major costs (VIP access, private guides, personalized services).
🔹 Step 3: Repackage it as a premium experience and price it at least 50% higher than before.
💡 BONUS: Share your new premium package inside the Travel CEO Network for feedback and strategy tips!
👉 Join the Travel CEO Network & Post Your Challenge Results
Making more money doesn’t require more clients—it requires smarter pricing, stronger positioning, and strategic offers. When you stop selling trips and start selling experiences, you attract premium clients who value your expertise.
📖 Want a step-by-step guide? Grab your copy of The Value Vault Method for just $3 and start applying these strategies today.
👉 Get The Value Vault Method Now