When the Business You’re Running Doesn’t Match Who You Really Are

There was a season in my business where everything technically “worked,”
but I hated how it felt.

I didn’t hate the clients.
I didn’t hate the industry.
I didn’t hate the work.

What I hated was how far I had drifted from the business I actually wanted to run.

I built the version of OTB I thought I should build.
The version people expected.
The version that made sense on paper.
The version that kept expanding because I knew how to expand it.

But it wasn’t aligned with who I was anymore.

And here’s the thing most advisors never say out loud:

Sometimes the business stops fitting long before you admit it.

You don’t notice it at first.
It shows up quietly in things like:

the offer you keep avoiding
the content you no longer feel connected to
the clients who drain you more than they used to
the ideas you “should” be excited about but aren’t
the parts of your business you procrastinate for weeks

It’s not resistance.
It’s not laziness.
It’s not inconsistency.

It’s misalignment.

I remember talking with an advisor who was running a full group-travel model.

On the outside, it looked great — good revenue, steady interest, big trips.

But she dreaded every part of it.

Not because she wasn’t capable.
But because she built that model two years earlier…
when she was a different version of herself.

Different energy.
Different goals.
Different lifestyle.

She never stopped long enough to realize she had outgrown the model — or that the model had outgrown her.

This happens more often than you think.

Because women, especially women running businesses alone, are conditioned to:

be grateful, even when we’re exhausted
stick with things long after they stop fitting
prioritize stability over alignment
stay in roles we’ve already outgrown

But a misaligned business doesn’t stay small.
It leaks into everything:

your energy
your confidence
your consistency
your decision-making
your leadership
your joy

You can’t lead a business you resent — even if that resentment is quiet.

If you're feeling like this, then you also need to hear this truth:

You’re allowed to update your business when you update.

You’re allowed to shift the offers.
Shift the lane.
Shift the way you work.
Shift what you say yes or no to.
Shift the business to match the woman you are now — not the version you were when you started.

Real alignment isn’t about burning everything down.

It’s about telling the truth:

“Does this still fit me?”
“Does this still serve the life I actually live?”
“Does this help me lead the way I want to lead?”
“Does this support the woman I’m becoming?”

When the honest answer is no…
you don’t need drama.
Just permission.

Because your business is supposed to move with you — not trap you in the version of yourself you left behind.

Your next level doesn’t require a new identity.
It requires an aligned one.

And once you let your business reflect the woman you actually are…
everything starts to feel possible again.

If you want steady, grounded support like this every week,

the CEO Network was built for you.