How to Make More Money as a Travel Advisor Without More Clients
Missed This Week’s CEO Session? Watch the Replay Now
This week, we tackled one of the biggest myths in the travel industry: that working harder and booking more clients leads to higher income. If you’re tired of hustling 24/7 but your bank account doesn’t reflect your efforts, this session is a must-watch.
We exposed the false idea that “more clients = more money” and introduced strategic pricing, a method that allows you to increase your revenue while working less.
Video Replay
Key Takeaways From This Session
Short on time? Here’s what you need to know:
1. Hustling Harder Won’t Make You Rich
Many travel advisors believe that taking on more clients is the key to making more money. But if that were true, every overworked advisor would be a millionaire.
More clients mean more complexity, more customer service, and more stress. Instead of more clients, you need higher-value offers.
2. More Clients = More Work, Not More Profit
Example: Booking 10 clients at $3,000 each means managing 10 itineraries, 10 personalities, and 10 potential issues.
Instead, imagine booking 3 clients at $10,000 each—same revenue, less work, fewer headaches.
3. Strategic Pricing Is the Solution
You don’t need to increase your workload to increase your income. Instead, focus on premium pricing and high-value experiences.
Example: A basic $3,000 Bali trip can be transformed into a $7,500 exclusive experience by adding private villas, VIP tours, and unique access unavailable online.
Quick Action Step: Identify your highest-selling package and brainstorm three premium upgrades to increase its perceived value.
Next Steps: How to Apply This in Your Business
Here’s how to take what you just learned and start seeing results:
Step 1: Evaluate Your Pricing Strategy
Are you relying solely on commissions? If so, you’re limiting your earning potential.
Introduce service fees, premium upgrades, and strategic pricing into your offers.
Step 2: Create a High-Value Package
Take your most popular trip and add premium elements that cost little but increase perceived value (e.g., exclusive experiences, VIP access, concierge services).
Step 3: Implement Tiered Pricing
Offer Basic, Premium, and VIP options, allowing clients to choose based on value rather than price.
Join the Next Live CEO Session
Want More Than Just Replays? Join the Travel CEO Network
Replays are great, but live coaching and real-time strategy execution lead to breakthroughs. Inside the Travel CEO Network, you’ll get:
Exclusive strategy calls with Sundey Gardner
A private community of travel CEOs building profitable businesses
Done-for-you templates, pricing guides, and sales tools
Related CEO Replays
Looking for more game-changing strategies? Check out these past sessions:
Why Selling Trips is Killing Your Business (And What to Sell Instead)
How to Set Travel Fees Without Losing Clients
The Secret to Booking High-End Clients Without Industry Connections
FAQ
How long is the replay available?
The replay is available for a limited time. CEO Network members get lifetime access to all past replays.
Do I need a membership to watch replays?
Some replays are available for a limited time, but full access requires a CEO Network membership.
Where do I sign up for live sessions?
You can register for upcoming CEO Sessions here.
Your Challenge: The Value Stack Makeover
This week, your challenge is to rebuild one of your current travel packages into a high-value offer using the Value Vault Method™.
Challenge Steps:
Choose your most popular package (or the one you want to sell more of).
List three unique elements that increase value without major costs (VIP access, exclusive services, or premium touches).
Create a premium version of the package and price it at least 50% higher than the original.
BONUS: Share your new premium package inside the Travel CEO Network for feedback and strategy tips!
Join the Travel CEO Network & Post Your Challenge Results
Final Thoughts: Shift from Hustle to Profit
Making more money doesn’t require more clients—it requires better pricing, stronger positioning, and strategic offers. The right pricing model allows you to increase revenue while working less.
Want a step-by-step guide? Grab your copy of The Value Vault Method™ for just $3 and start applying these strategies today.
