When You Try to Run Two Lanes at the Same Time

Last year, right after an amazing start to the spring, I caught myself doing something I know every advisor has done — I was driving my business down four different lanes at the same time.

I’d go full speed with one idea, stop, back up, ease into another lane, get excited, switch again… and then circle right back to the first one like nothing happened.
Not because the ideas were bad.
Not because I wasn’t motivated.
But because I wanted them all to work at once — especially the two lanes every advisor tries to hold:

the Group Travel lane
and the Custom Trip Design lane.

Your messaging gets split.
Your energy gets split.
Your decisions get split.
Your momentum gets split.
Your week gets split.

And the worst part?
It feels normal — until it doesn’t.

Because one week you’re hyped about group travel…
and the next week you’re deep in a custom design…
and the week after that you’re trying to revive the group you abandoned…
and somewhere in the middle, you start wondering:

“Why does everything feel off?”

It’s because your business can only follow one lead at a time.

When you split your lanes — especially between Group Travel and Custom Design — your brain stops trusting the direction.
So it keeps hesitating.
And that hesitation is what slows everything down.

It’s not a personal flaw.
It’s not a lack of drive.
It’s the natural outcome of trying to make two different business models move with the same amount of time, energy, and attention.

Two lanes don’t create momentum — they compete for it.

Here’s the truth you don’t hear enough:

Your business doesn’t need both lanes right now.
It needs one.

One lane where you can be consistent.
One lane where your audience knows what you’re talking about.
One lane where the work you do this month actually builds on the work you did last month.
One lane where your momentum isn’t competing with itself.

Choosing one doesn’t mean letting go of the other forever.
It just means giving your business a real chance to move.

And when you choose your lane — Group or Custom — everything settles.

Your message aligns.
Your confidence returns.
Your clients understand you.
Your decisions feel grounded.
Your marketing stops fighting itself.

Momentum comes back when the wobble stops.

If you’ve been feeling pulled, scattered, or stretched between two directions, don’t beat yourself up.
You’re not doing anything wrong —
you’re just driving in two lanes.

And the moment you stop wobbling between them and choose one direction to actually stand in…

That’s the moment your business stops circling and starts moving.

If you want steady, grounded support like this every week,

the CEO Network was built for you.