How to Get Premium Travel Clients | Stop the Discounts
Why Discount Clients Are Killing Your Business – CEO Session Replay
Missed This Week’s CEO Session? Watch the Replay Now
This week, we tackled one of the biggest profit killers for travel advisors: discount-seeking clients. If you’re tired of price shoppers draining your time and energy, this replay is a must-watch.
We exposed the real reason you keep attracting low-budget clients and introduced a framework to position yourself for high-value clients who happily pay premium rates.
Video Replay
Key Takeaways From This Session
Short on time? Here’s what you need to know:
The True Cost of Discount Clients – They don’t just pay you less; they require more time, demand more revisions, and create more headaches.
You Are Attracting Discount Clients – The words you use, your consultation process, and how you present your services determine who you attract.
The Value-First Reversal Framework – Shift the focus from price to experience and establish your expertise before discussing cost.
The Premium Client Filter – Use pre-qualification strategies to filter out bargain hunters and attract high-value clients from the start.
📌 Quick Action Step: Audit your website and social media for language that attracts discount seekers. Remove phrases like "best deals" and "affordable luxury." Replace them with premium positioning statements.
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Next Steps: How to Apply This in Your Business
Here’s how to take what you just learned and start seeing results:
Step 1: Eliminate discount language – Review your website and remove words like "budget-friendly," "best rates," or "affordable luxury."
Step 2: Shift your consultation process – Stop leading with itinerary details. Instead, ask about their most memorable travel experience and desired outcomes.
Step 3: Introduce tiered pricing – Offer clients three levels: Standard, Elevated, and VIP. This changes the conversation from "yes/no" to "which one?"
Join the Next Live CEO Session
Replays are great, but live coaching leads to breakthroughs. Inside the Travel CEO Network, you’ll get: ✅ Exclusive strategy calls with Sundey Gardner
✅ A private community of travel CEOs
✅ Done-for-you templates, pricing guides, and sales tools
Related CEO Replays
Looking for more game-changing strategies? Check out these past sessions:
How to Price Your Travel Services for Maximum Profit
How to Attract High-Paying Clients Without Ads
Why Your Travel Packages Aren’t Selling (And How to Fix It)
FAQ
How long is the replay available? – CEO session replays are available inside the Travel CEO Network.
Do I need a membership to watch replays? – Some replays are free, but full access requires membership.
Where do I sign up for live sessions? – Register for the next CEO Session here.
Quick Premium Position Audit link
Your Challenge: The Premium Positioning Audit
This week, your challenge is to audit your business for discount-attracting language and reposition yourself for high-ticket clients.
Step 1: Review your website and social media. Remove any mention of "cheap," "deals," or "affordable."
Step 2: Add a pre-qualification statement like "Our signature experiences start at $5,000 per couple."
Step 3: Share your updated profile in the Travel CEO Network for feedback and strategy tips.
💡 BONUS: Post your revised messaging inside the Travel CEO Network for expert feedback!
Join the Travel CEO Network & Post Your Challenge Results
Final Thoughts: Stop Selling, Start Positioning
Making more money doesn’t require more clients—it requires better positioning and pricing strategies. The right approach allows you to increase revenue while working less.
📖 Want a step-by-step guide? Grab your copy of The Value Vault Method for just $3 and start applying these strategies today.
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