Future of Travel Is Here

The Travel CEO Movement: How Independent Travel Advisors Can Take Back Control

February 02, 20255 min read

For years, independent travel advisors have been told that success means working harder, taking any client that comes their way, and waiting for commissions to roll in.

Many of them are waking up each day wondering if this business is even worth it anymore.

They followed the advice. They built the websites. They joined the groups. They sat through the trainings.

Yet, they are still underpaid, overworked, and exhausted from trying to prove their worth in an industry that constantly tells them to do more for less.

"Advisors don’t need more training. They don’t need another group to join. They don’t need another to-do list. They need a way out of the cycle of overwork and underpricing. They need a real strategy that makes their business work for them."
Sundey Gardner, Founder & CEO of Online Travel Boss®

This shift is why Online Travel Boss® is launching Travel CEO Sessions, The Travel CEO Network, and AI-powered pricing and automation tools.

These are not just new programs—they are the blueprint for independent travel entrepreneurs who are ready to stop waiting for their businesses to take off and start building something that actually pays them what they deserve.

A Movement for Advisors Who Are Tired of Feeling Stuck

The launch of Travel CEO Sessions introduces a weekly coaching series that takes advisors beyond passive training and into real, actionable transformation.

This is not another free workshop or a motivational webinar.

These sessions are designed to help advisors:

  • Charge premium prices and stop relying on commissions

  • Automate their workflows so they can focus on growth, not admin work

  • Attract high-value clients who see their worth

The first sessions kick off in February, tackling some of the biggest issues advisors face when trying to build a sustainable business.

Upcoming Sessions:

  • February 12 – Why Hustling Is Keeping You Broke (And What to Do Instead)

  • February 19 – Why Selling Trips Is Killing Your Business

  • February 26 – The Pricing Trap: How to Charge What You’re Worth

"I was able to include my fee without the client even realizing it. They didn’t question it—they just paid it. That was a major moment for me."
Dottie, Travel Advisor & Value Vault Method User

For many advisors, this moment—the first time they confidently charge for their work and are paid without hesitation—is the shift that changes everything.

 Register for Travel CEO Sessions

This Isn’t Another Training. It’s a Business Shift.

Most advisors don’t need another group to join.

They need to step into a completely different way of running their business.

That’s where the Travel CEO Network comes in.

Unlike other travel groups that focus on supplier updates or generic advice, this is a private business hub for advisors who are serious about making their business profitable.

Inside, members:

  • Work directly with experts who understand premium pricing, automation, and business growth

  • Have access to business tools that simplify operations

  • Get the support they need to restructure their business for sustainable success

"You didn’t start this business just to survive. You started it to thrive. The Travel CEO Network is where you build a business that actually pays you for the work you do."
Sundey Gardner

Join The Travel CEO Network

AI-Powered Business Growth for Advisors Ready to Scale

Time is an advisor’s most valuable asset, yet many spend it on tasks that don’t grow their business.

The AI-Powered Foundations Program™ removes the bottlenecks that keep advisors stuck in manual work.

Instead of spending hours on admin tasks, advisors can:

  • Automate lead generation

  • Implement pricing structures that don’t rely on commissions

  • Build workflows that keep their business running smoothly

Enrollment for Cohort 2 opens in Q2, and spots fill quickly.

 Join the waitlist for Cohort 2

Value Vault Method eBook: The Proof That Advisors Are Ready for Change

Many advisors have spent years giving away their time for free.

The Value Vault Method eBook is shifting that narrative, helping advisors restructure their pricing model so they charge for their work with confidence.

The demand is real.

In January alone, over 100 copies were sold, proving that advisors are ready to step into a new way of doing business.

"Before, I wasn’t charging anything for the work I put into planning trips. After using the Value Vault Method, I confidently included my fee—and the client didn’t even question it. That was a turning point for me."
Dottie, Travel Advisor

For many advisors, that first sale is the moment they realize they’ve been undercharging for years.

 Get the Value Vault Method eBook

The Advisors Who Succeed Are the Ones Who Stop Waiting

Many travel advisors are waking up every day asking themselves if this business is worth it.

Some are overwhelmed by the day-to-day tasks that aren’t making them money.

Others are tired of charging fees that don’t reflect the value they provide.

The ones who shift how they run their business are the ones who stay.

The ones who wait, hoping things will get better, will keep feeling stuck.

Which one do you want to be?

📌 Join Travel CEO Sessions
📌 Join The Travel CEO Network
📌 Get the Value Vault Method eBook

About Online Travel Boss®

Founded by Sundey Gardner, Online Travel Boss® (OTB) helps independent travel entrepreneurs build highly profitable, systems-driven businesses—without relying on commissions, unpredictable bookings, or exhausting manual work.

OTB is redefining success for small business owners in the travel industry by providing business strategies that prioritize their value and expertise.

Press & Media Contact:
Sundey Gardner
[email protected]

https://onlinetravelboss.com

Sundey Gardner | Online Travel Boss®

Sundey Gardner

Sundey Gardner | Online Travel Boss®

Back to Blog